LinkedIn is like Facebook, but for the professional world. LinkedIn is the world’s largest business networking website geared specifically for professionals. It has over 500 million members, in over 200 countries. You can use a professionally written LinkedIn profile to create a professional brand that helps you to gain exposure to opportunities and networks that you might not have found otherwise.
Your LinkedIn profile allows you to showcase your expertise, recommendations, and connections. When recruiters and employers search for candidates on LinkedIn, your profile will not only provide the first impression of you, but it will also demonstrate credibility in your industry and highlight your achievements. The importance of LinkedIn in the job search is often underestimated by many people, who are sometimes hesitant to utilize social media in their job search.
So you’ve set up your LinkedIn profile, now what? Is it actually worth your time using the website, to is it just another social media platform to waste more time on?
Filling in your LinkedIn profile correctly, and with a good amount of information will help the algorithm show your profile to the right people. We’ve broken down each section, and what you should write.
In order to sign up for a free account on LinkedIn, you will need a professional-sounding email address. You will be guided through the process of building your profile once you have signed up. Completing all sections of your profile will ensure that your profile appears in more searches and ranks higher. The best way to develop your LinkedIn profile and stand out to employers is to:
After you have set up your profile, you can then start to:
When choosing a photo, make sure it’s fairly recent, and that you’re well presented and professional in it. Try to avoid holiday snaps and night out pics. Your photo should:
120 characters are all you have to grab the attention of a recruiter. Use this opportunity to tell them:
It is important to demonstrate your skills and the job you want to employers.
If the company is hiring, your summary on Linkedin may be your first chance to persuade and catch their interest. Your summary should include the following:
When writing your summary you should also make sure to:
You should include any internships, shadowing, or work placements you have completed on your LinkedIn profile. Make your achievements at work stand out by using the STAR method. It is also a good idea to provide online examples of your work if you have them. Make sure you highlight everything relevant to the kind of job you want. Demonstrate the value you have added to the things you have done.
Describe any volunteer experiences you’ve had that were professional, impressive, or related to your profession. Volunteering demonstrates commitment and can tell recruiters something about your values. When you describe the causes that are important to you, you tell a story about who you are. Employers are looking for employees who will be a good fit for their organization.
Employers will want to see what you have gained from your course of study as well as what level of qualifications you have.
Be sure to highlight any significant accomplishments or aspects of your education that relate to your career goals. Examples include:
Linkedin should be used to build connections – the more you have, the more people will be able to find you. If you are still in college or university, talk to your friends, family, and professors.
It is important that you get endorsements from people you know who can attest to your abilities. Offer to connect with people you meet socially or at networking events. Soon, your network will grow.
Maintaining your presence on Linkedin will help you get noticed by employers. You can do this by: