Blogs are a great way to drive traffic to your website while providing your customer with valuable information. However, not all blogs are written equally. learning how to write a blog post is more than just putting words onto a page, there are many different factors in crafting a good blog article.
When writing a blog, you want to draw your audience in; you want to make them read until the end. You need to gain their attention and keep them interested in what you are saying. There are many different ways to write a blog and different steps to include, but if you follow our 15 tips for writing an interesting blog then yours will be the best it can be.
Everything you need to know about how to write a blog post.
When learning how to write a blog post, you need to start with a good topic. This should draw the reader in, so they want to learn. Determining what your followers or customers want or need information on is the key starting point to a good blog. You also need to make sure the topic is interesting, so readers are more likely to read the whole article.
Before you start writing, it’s essential that you know who your audience is, and what they are wanting to read. What you are writing for? It is important to understand what they want to hear and how they want to hear it. Instead of guessing what your audience wants, try to make informative decisions by doing research on your readers as well as who your competitors target.
Content is key. You do not want the content you put on your blog to be exactly the same as other people’s. Your blogs should stand out – offering your audience something new to read instead of the same thing over and over again. When writing content, ensure it is different and original. Do this by using topics that aren’t covered by many other sites, oh having a unique look and feel to your blog. Whatever you do, make sure your blog stands out.
A good headline sparks interest and invites readers in. If you don’t have a compelling headline, then there’s a very good chance that your blog post will not be read or shared. You want to draw the reader’s attention from the get-go, and to do this you need to have a heading that is interesting. Your headline should be exciting, relevant, and snappy. Try to avoid clickbait headlines – instead stick to a quality heading that let’s your reader know immediately what your blog is about.
5. Accurate and researched content
You know your audience and you’ve chosen a topic. Now you need to make sure you do your research. Having a good amount of research on your chosen topic means you know what you’re writing about and stops the blog from spiralling off-topic. It is not essential to be an expert on your chosen topic but having substantial research done will allow you to add value to your blog. A common use of research is finding statistics, including these will help any blog become more accurate and credible, which builds trust with your readers.
When trying to understand how to write a blog post you want to take a look at the style and tone of your writing. Both these can make a huge difference within your blog. Writing like you’re talking to your reader can make them feel less like they’re reading a blog and more like there having a conversation. This will allow them to feel more comfortable and potentially read more of your articles. You don’t want your blog to be so formal and wordy that your readers are getting lost. Your audience needs to be able to understand what they are reading and feel comfortable when doing so.
When writing an interesting blog, you need your opening to stand out; it’s what is going to draw your readers in. Your audience won’t bother reading the whole blog if the opening is boring and doesn’t sell the article. You want to grab the attention of the audience – make them want to read more.
8. Structure and sub-headings
The structure is super important when writing a blog. Readers don’t want to read one huge paragraph. People want to skim through the content before actually reading it, and if it’s one chunk of text the people will not commit to fully reading. Include subheadings to break your article up; it will make it easier on the reader’s eyes if it is spaced out nicely. Shorter paragraphs and list-style articles also work well.
When people search for blogs, they tend to be looking for an answer; they want to gain knowledge. In writing a blog you need to make sure you are answering the question and providing the answers that people are seeking. Helping your readers out will build trust, and potentially lead to a new customer or follower for you.
10. Strong SEO and keywords
You want your blogs to show up in search engines. Not only that, but you also want them to rank highly so that they are seen by more people. When a blog ranks highly in a search engine it allows for more traffic to be driven to your site. This will help your business in many ways. One of the best ways to increase your SEO (search engine optimisation) is by adding keywords to your blogs. Keywords are a word or phrase that is repeated throughout your content to help search engines understand the subject of the blog
11. Use pointed and relevant content
When writing an interesting blog, you want your content to get to the point. Pages long or a short paragraph, it doesn’t matter as long as your article is relevant and filled with information. Don’t try to write for writing’s sake; if your blog is only going to be 300 words, but is 300 words of value, leave it at that. Often just because a blog is shorter does not mean it is not packed with useful information. Content that rambles on loses readers – stay on topic or sign off.
People prefer to skim through large pieces of text, which is why you need to highlight your key information. The best way to do this is by using bullet points. This way, readers can identify if it is what they’re looking for. But make sure to keep your bullet points short and concise, you do not write paragraphs.
You can use bullet points to:
- Express clear benefits
- As mini headlines
- Points of information
13. Good graphics and images
All people learn differently, but no one will learn less by seeing. Incorporate visuals into your blog whenever you can. This can be anything from pictures, to videos or diagrams that will help to illustrate the point you are trying to state. The phrase “a picture is worth a thousand words” might be overused, but it has a point!
Many people prefer to not have to read lots of information word for word. Instead, they prefer being able to scan through and find the information they are looking for. This is why the format of your blog is so important. It will help your readers get the information they are wanting quickly, rather than reading through paragraphs of text.
When writing a blog, you want it to be easy to understand. It should easily fit your audience in terms of language and subject. Splitting it into sections and condensed down so the reader is not having to read huge chunks of text is a great way to make a good blog. This can be done in multiple ways, you can put it in a more spaced-out structure, use bullet points and many more options.
That’s Capital 4 Training’s 15 expert tips for writing an interesting blog. Follow them and you’ll have a much easier time writing a blog. By generating great content, you’ll build your reader base, which will lead to more traffic for your website, and more customers for your business.