15 expert tips for writing an interesting blog

When writing a blog, you want to draw your audience in; you want to make them read until the end. You need to gain their attention and keep them interested in what you are saying. There are many different ways to write a blog and different steps to include, but if you follow our 15 tips for writing an interesting blog then yours will be the best it can be.

When learning how to write a blog post, you need to start with a good topic. This should draw the reader in, so they want to learn. Determining what your followers or customers want or need information on is the key starting point to a good blog.  You also need to make sure the topic is interesting, so readers are more likely to read the whole article.

Before you start writing, it’s essential that you know who your audience is, and what they are wanting to read. What you are writing for? It is important to understand what they want to hear and how they want to hear it. Instead of guessing what your audience wants, try to make informative decisions by doing research on your readers as well as who your competitors target.

Content is key. You do not want the content you put on your blog to be exactly the same as other people’s. Your blogs should stand out – offering your audience something new to read instead of the same thing over and over again. When writing content, ensure it is different and original. Do this by using topics that aren’t covered by many other sites, oh having a unique look and feel to your blog. Whatever you do, make sure your blog stands out.

A good headline sparks interest and invites readers in. If you don’t have a compelling headline, then there’s a very good chance that your blog post will not be read or shared. You want to draw the reader’s attention from the get-go, and to do this you need to have a heading that is interesting. Your headline should be exciting, relevant, and snappy. Try to avoid clickbait headlines – instead stick to a quality heading that let’s your reader know immediately what your blog is about.

You know your audience and you’ve chosen a topic. Now you need to make sure you do your research. Having a good amount of research on your chosen topic means you know what you’re writing about and stops the blog from spiralling off-topic. It is not essential to be an expert on your chosen topic but having substantial research done will allow you to add value to your blog. A common use of research is finding statistics, including these will help any blog become more accurate and credible, which builds trust with your readers.

When writing an interesting blog, you need your opening to stand out; it’s what is going to draw your readers in. Your audience won’t bother reading the whole blog if the opening is boring and doesn’t sell the article. You want to grab the attention of the audience – make them want to read more.

The structure is super important when writing a blog. Readers don’t want to read one huge paragraph. People want to skim through the content before actually reading it, and if it’s one chunk of text the people will not commit to fully reading. Include subheadings to break your article up; it will make it easier on the reader’s eyes if it is spaced out nicely. Shorter paragraphs and list-style articles also work well.

When people search for blogs, they tend to be looking for an answer; they want to gain knowledge. In writing a blog you need to make sure you are answering the question and providing the answers that people are seeking. Helping your readers out will build trust, and potentially lead to a new customer or follower for you.

When writing an interesting blog, you want your content to get to the point. Pages long or a short paragraph, it doesn’t matter as long as your article is relevant and filled with information. Don’t try to write for writing’s sake; if your blog is only going to be 300 words, but is 300 words of value, leave it at that. Often just because a blog is shorter does not mean it is not packed with useful information. Content that rambles on loses readers – stay on topic or sign off.

People prefer to skim through large pieces of text, which is why you need to highlight your key information. The best way to do this is by using bullet points. This way, readers can identify if it is what they’re looking for. But make sure to keep your bullet points short and concise, you do not write paragraphs.

You can use bullet points to:

All people learn differently, but no one will learn less by seeing. Incorporate visuals into your blog whenever you can. This can be anything from pictures, to videos or diagrams that will help to illustrate the point you are trying to state. The phrase “a picture is worth a thousand words” might be overused, but it has a point!