Junior Content Producer

• How to identify the commercial drivers for a client/customer
• The importance of brand, brand awareness and the intended audience within a brief
• How print and digital audiences differ and the different communication styles that could be used
• How creative content can be used across channels and platforms
• How to work within a budget allocation for a brief
• Where content creation fits within a marketing strategy
• The applicability of emerging technologies, standards and trends to a campaign
• How to select/create a metadata schema to classify content for storage
• The different styles of writing that can be used according to the type of campaign
• How to establish the appropriate tone of voice for the campaign
• How to write text for a non-linear medium
• Understand the end to end production workflow process and the key stages, and own role within this
• The regulatory and legal requirements when using media assets such as copyright, intellectual property rights, web accessibility etc
• Understand the principles of negotiation and how to apply these when acquiring channel and platform space or time.
• A comprehensive grasp of grammar, punctuation and spelling
• How to write copy that persuades a person or group or raises brand awareness
• How to capture video, pictures, graphics and sound from various formats, in preparation for non-linear editing
• How the editing approach affects the production of the content
• How to identify and manipulate media assets from various sources
• How to securely store and access media assets
• How to archive, conserve and preserve images
• How to use search-engine optimisation techniques
• How to publish web pages using mark-up and style sheets
• How to segment and understand audiences
• How to gather data to evaluate the success of the campaign against the client/customer objectives
• The culture of creative media organisations
• Commercial pressures, project deadlines and organisation working practices
• How to manage and market their own skills and services

• Interpret the objectives of the client’s/customer’s brief
• Research ideas and concepts to meet the brief
• Analyse the differences between media campaigns aimed at retention, acquisition and conversion of customers for clients
• Identify & recommend the appropriate platform/s or channel/s to use for the media campaign
• Present ideas, pitches and proposals for creative content to be further developed
• Ensure that the content being developed is organised, structured and labelled effectively and in a logical manner that allows for efficient search and retrieval
• Storyboard and outline script their ideas for content to be developed
• Operate effectively within the production workflow
• Obtain media assets for use within content creation
• Ensure content is accessible to all end users and language best practice is applied
• Develop and maintain effective working relationships with clients, colleagues and suppliers
• Understand the user experience to ensure content is focused on maximising engagement
• Write and edit copy for use in print and online
• Capture images and audio using basic video, still cameras and audio equipment
• Use industry standard packages to edit and post produce content
• Prepare media assets for use
• Manage media assets correctly, within agreed taxonomies and file types
• Optimise webpage content to ensure high rankings in search engine results
• Use industry standard tools and content management systems to manage content
• Assist in hosting message boards and engaging with audiences through social media
• Respond to audience feedback in a timely and appropriate manner
• Use lessons learned to evaluate the success of the campaign and identify areas for improvement for future campaigns
• Write and edit copy for use in print and online
• Capture images and audio using basic video, still cameras and audio equipment
• Use industry standard packages to edit and post produce content
• Prepare media assets for use
• Manage media assets correctly, within agreed taxonomies and file types
• Optimise webpage content to ensure high rankings in search engine results
• Use industry standard tools and content management systems to manage content
• Assist in hosting message boards and engaging with audiences through social media
• Respond to audience feedback in a timely and appropriate manner
• Use lessons learned to evaluate the success of the campaign and identify areas for improvement for future campaigns
• Develop, maintain and use professional networks
• Develop and maintain own competence and knowledge in specialist areas
• Follow health and safety procedures in the workplace

• Junior Content Producers will be expected to demonstrate:
• A passion for creating content for creative and digital media
• An ability to work effectively both individually and collaboratively as part of a team
• The ability to build and maintain positive relationships with customers
• A strong work ethic and commitment in order to meet the standards required
• Recognition and compliance with equality and diversity in the workplace

This apprenticeship will typically take 12 – 18 months to complete.

Apprentices will be required to have or achieve level 1 English and Maths and to have taken level 2 English and Maths tests prior to completion of their Apprenticeship.

We recommend you have a passion for digital and social media as well as knowledge of industry standard software.

Upon completion, learners will be awarded with a Junior Content Producer Level 3 certificate.